Besides our commitment to projects that are tailored to the ambitions and needs of specific clients or situations we are involved in initiating exchanges that are not client based. This presents us with the possibilty to maximise even more the formats to facilitate innovative developments. These activities are hosted by the RUNWAY EVENTS foundation in collabortion with Ifke Brunings and Patricia Hessing from Ateliers.

RUNWAY EVENTS is a series of cross-discilinary workshops for young talents with a design or production background (as advertising, architecture, audio-visual, autonumous arts, choreography, dance, photography, graphic design, inerior design, fashion and music). The exhange of tools and development of methods in order to deploy these immediately in practice forms the basis for RUNWAY EVENTS.

Each assignment for a RUNWAY edition is to produce an event, for example a fashion show, exhibition or seminar. This incorporates the total production, from concept to show, from stage building to music and from publicity to choreography. Each discipline focuses mainly on those elements of the production that are embedded in their own expertise. Design and practice operate simultaneously.

RUNWAY EVENTS are supported by experts from various disciplines. Next to a fixed team of tutors, critics and specialists contribute to the workshop.

Innovation is an absolute condition for maintaining a serious position within any competitive market. Current developments within design disciplines are mostly focussed on efficiency; how a certain product can be produced and sold cheaper, faster or better. Many (design) disciplines are concentrated on processes of refining already accepted and acknowledged products and principles. However, optimising predominantlty economic factors is merely a small part of innovation.

Innovation arises from insights that originate from outside ones own well-known world. The basis for innovation and development is embedded within the creative process, whitin the manner in which one formulates and handles questions. Even within the manners that questions arise themselves. Creative innovators do not only absorb other visions but are actively in search for their underlying methodes and techniques. They embrace and challenge them. Often they undergo similar porcesses while maintaining the freedom to deploy other methods. A cross-disciplinary and cross-cultural approach. The succes for innovation is thus driven by the process that preceeds the idea. The idea itself becomes almost a logical result. RUNWAY EVENTS offers young talents the possibility to experience this dimension within their creative fileds of expertise in order to provide them with the necessary skills to maintain competitive and far more challenging practices.

RUNWAY EVENTS aims to widen the scope of designers and other creatives early in their development. Participants achieve expertise on how to gain knowledge by association and exploration and how to apply this in one's own realm of practice.